Wander-Mint — A Full-Featured Travel Platform Built for Global Holiday Seekers
A travel startup that offered packages in 10+ countries with customers all over the world required more than a brochure website. They sought an outlet – with support for multiple currencies, destination-specific landing pages and continuous content management.
Overview
| Client | Wander-Mint |
| Destinations | Thailand, Maldives, UAE, Georgia + 7 more |
| Services | Web Dev · Ongoing Maintenance |
| Currencies | INR, GBP, USD, EUR, AUD + 8 more |
| Live Preview | |
About the Client
Wander-Mint is a travel agency that arranges holiday packages to many of the destinations around the world in Southeast Asia, South Asia, Middle East and Central Asia including Thailand, Singapore, Maldives, Malaysia, Indonesia, UAE, Azerbaijan, Kazakhstan, Georgia and Vietnam. They offer packages based on the four types of travellers: Honeymoon couples, Families, Group tours and Luxury travellers – who have different needs, budgets and booking habits.
The agency had a truly international clientele — UK, US, Australia, Singapore, South Africa, UAE, India — and so from the beginning, currency conversion, being multi-lingual and having trust signals that would resonate with international buyers was crucial.
The Challenge
One of the trickiest websites to nail is a travel site. Visitors come with a high intent and high expectations — they’re thinking of something and the site must make them feel like they can do it before they ask a question. In addition, Wander-Mint required new individual destination pages for 10+ countries, package-type filtering, a multi-currency pricing display for 13 currencies and a quote request flow that would streamline the different traveller types into the correct packages, and keep them updated regularly as new packages were released.
Our Approach
Wander-Mint is built on WordPress, with an information architecture built for the destination. Then every country had its own hub page, which was connected to city-level package pages (Thailand – Bangkok, Phuket, Krabi, Koh Samui). The tour type navigation (Honeymoon, Family, Group, Luxury) was a discovery pathway parallel to the destination, for travellers who are searching by occasion. Multi currency support was added at site level, rather than checkout level. Maintaining the site keeps it fresh with seasonal packages, price changes and new destinations launched.
What We Built
Destination hub pages and city level package sub pages for 10+ countries.
Tour type navigation: Honeymoon, Family, Group, Luxury package filters
INR, GBP, USD, EUR, AUD, CAD, NZD, HKD, ZAR, SGD, AED, SEK, DKK 13 currency switcher.
Request Quote CTA placed on destination pages and packages
Hero slider & featured destination campaigns on Homepage (Maldives, Bali, Thailand)
The above writing is only a handful of the trust signals included in a customised package.The above list is just a few of the trust signals that are included in a customised package.
The Travel Guide section is dedicated to writing for destination research queries and is ideal for SEO.
Seasonal campaign pages, new packages, price updates – ongoing monthly maintenance
The Ongoing Maintenance Partnership
Wander-Mint is not a one-and-done web project, it is a living platform. New destinations are added, seasonal packages are created and deleted, prices need to be kept up to date in 13 different currencies. DigitalAddex takes care of all these on an ongoing basis with a maintenance retainer, adding new destination pages, updating package details and launching campaign banners for peak booking seasons such as Christmas, Eid, and summer school holidays.
This relationship allows Wander-Mint’s team to concentrate fully on finding packages for their customers and we to keep the site right, speedy and fully functional. It’s ideal for any SME in a high churn content category, such as travel, hospitality or events.
What Our Client Say’s
Building a platform for global holiday seekers requires a flawless balance between stunning travel imagery and heavy technical functionality. Digital Addex delivered exactly that. Our new full-featured site is fast, highly intuitive, and has completely elevated how users discover and plan their getaways.
