Panova Lighting — A Product-Led Website for a Made-in-India LED Manufacturer
A registered Indian LED lighting brand which has a vast range of products and has expertise in architecture required a website that can cater to both trade and end buyer and rank for the right keywords.
Overview
| Client | Panova Lighting |
| Location | Tilak Nagar, New Delhi |
| Services | Web Dev · Responsive Design · SEO |
| Target Buyers | Architects, contractors, retail consumers |
| Live Preview | |
About the Client
Panova Lighting is a registered Indian company which specializes in optoelectronic light fittings designed for architectural and industrial use. They are based in the area of Tilak Nagar, New Delhi and have a wide range of Products like Panel Series (SDL, BPL, CPL, Panel Tile, Glass COB, Grill), Light Series (Track Lights, Downlights, Wall Lights, LED Tubes, Flood lights, Street lights), COB series among others and hence are one of the broader stocked LED Manufacturers in the Delhi NCR Trade Market.
Panova’s customers range from interior designers and architects using the product on high-end residential and commercial projects, through contractors in large quantities for industrial applications, to retail consumers seeking to use high quality LED products as alternatives to mass market products. Each of these buyer types has varying information requirements, varying time for making the decision, and varying price sensitivity.
The Challenge
Panova had a good selection of products but their online presence was disjointed and not clearly conveying their product range. The product catalogue was extensive with 20+ series and 3 product categories, but finding one’s way through was far from easy. No distinction between residential and commercial product applications, no downloadable brochures or spec sheets for the trade buyers who need them and no SEO structure to attract search traffic from architects and contractors seeking suppliers for LED panels in Delhi.
Our Approach
We organized the site into a Product Taxonomy that had the following series: Panel Series, Light Series, and Other Series, and then each series had a series page. This is for the browsing end-consumer and also the trade buyer who understands precisely what they require. The visual direction was strong and industrial: dark backgrounds featuring high contrast product photographs, mirroring the spaces in which Panova’s lights are installed – offices, showrooms, architectural facades. SEO was incorporated into the structure of the URL.
What We Built
All products organized into a full catalogue structure across Panel, Light and COB series — 20+ individual series pages.
Homepage Hero: Innovative LED Lighting Solutions for a Brighter Tomorrow.
The pages that include the company profile, management, quality policy and the founder message are pages that will be provided for credibility.
Optimised contact page with New Delhi address, phone, and email — optimised for local search
CTA for enquiry now for promotional banners for decorative / seasonal lighting.
An optimized layout for trade buyers, both on desktop and mobile.
Blog / knowledge area for SEO content related to LED specifications and applications.
To trade and architect buyers: a downloadable brochure and catalogue section.
Made in India, Designed for the Market
The brand promise of Panova, of “Made in India, Designed for the Future” guided all the design decisions. The location had to be high-end enough to be specified by an architect, but low enough for a homeowner to install a ceiling fan. We did this by splitting the product experience from the brand experience: creating deep product pages for buyers who already have an idea in their heads, and an inspiring homepage for buyers who are still developing their consideration set.
What Our Client Say’s
As a Made-in-India LED manufacturer, we needed a website that balanced industrial scale with premium aesthetics. Digital Addex built a stunning, product-led platform that beautifully showcases our engineering and lighting catalog. It has completely modernized how we secure commercial B2B contracts.
