Apple CEO, Tim Cook, shared the company’s insights about Apple’s Intelligence, Vision Pro sales, and his position. On December 4, Wired reported a glimpse of an in-depth interview with Cook.
In the pivotal conversation, both Steven Levy and Tim Cook cover Apple’s legacy and late debut in AI technology. Like its predecessor, Steve Jobs, Cook addressed all questions kindly and carefully.
Q. Some companies charge for AI-enhanced services. Did you consider that?
Ans. “We never talked about charging for it. We view it sort of like multitouch, which enabled the smartphone revolution and the modern tablet.”
Q. Let’s talk about your wearable display, the Vision Pro. Reports are that it hasn’t sold at the level that you folks expected. What happened?
Ans. It’s an early adopter product, for people who want tomorrow’s technology today. Those people are buying it, and the ecosystem is flourishing. The ultimate test for us is the ecosystem. I don’t know if you’re using it very much, but I’m on there all the time. I see new apps all the time.
Q. How long do you see yourself as CEO of Apple?
Ans. As I age, as my hair turns gray. I love this place, Steven. It’s a privilege of a lifetime to be here. And I’ll do it until the voice in my head says, “It’s time,” and then I’ll go and focus on what the next chapter looks like. But it’s hard to imagine life without Apple, because my life has been wrapped up in this company since 1998. It’s the overwhelming majority of my adult life. And so I love it.
While considering Apple’s legacy, Cook added that Apple aims to focus on customers’ privacy and security and what’s best for them. He reminded the situation when the hurricane hit North Carolina. People thanked Apple SOS’s ability to message through satellite while the networks reportedly failed. That’s the Apple to save people and enhance their lives.
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